Additional Sales for Foodtruck Operators: How to Increase Sales
What is cross-selling?
Additional selling, also known as cross-selling, is a sales technique that aims to offer your customers an additional product to complement the one they have already chosen. Whether online or at the foodtruck, this approach is based on the idea of opportunity: if a customer is already buying, you might as well suggest an additional item to increase the value of their basket.
The different types of upselling
1. Complementary Sales: In this case, you offer the customer a product that complements the one they're already buying. For example, if the customer is having a coffee, offer them a chocolate bar.
2. The Opportunity Sale: Here, the suggested item may seem less obvious than the initial purchase, but it offers a good deal. Think of menu items in your foodtruck! It could be a dessert on the menu, or an appetizer.
3. Targeted Profile Selling: This method is more difficult to put into action. It consists in highlighting items appreciated by customers with profiles similar to that of the current buyer. A child who's with his parents will ask his parents to buy sweets if he's seen them on your counter.
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How to put upselling into practice?
Here are three infallible techniques for successful upselling:
1. Build on the product: Suggest additional items based on what the customer has already chosen. For example, if someone orders a burger, suggest the purchase of a menu. You'll then sell an extra drink or a portion of fries (we're sure you've already thought of that).
2. Build on the customer's search history: If you have a purchase tracking system, use it to recommend products similar to those a customer has already enjoyed. As a foodtrucker, your main tool is your memory and your cash register system.
3. Build on other customers' purchases: Identify popular products and offer them to your customers. Observe your competitors and test complementary products. If you test a single fruit (apple, banana) or confectionery offer, the commercial risk is low compared with the opportunity to make additional sales for months.
Specialized tools for your Additional Sales
To boost your sales performance, consider using specialized tools. They'll help you identify upselling opportunities and personalize your recommendations.
In short, upselling is a winning strategy for foodtruck operators. It enables you to increase your sales while offering your customers a better experience. So don't hesitate to put these tips into practice and explore new sales opportunities!
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